Central California Hispanic Chamber Launches Consider this... membership campaign
 

Executive Director John Hernandez has implemented a new marketing campaign that targets the general market. The Consider This... ads highlight the multi billion dollar local Hispanic Market and the buying power of Latinos in the region. The new campaign was launched through the Fresno Chamber of Commerce's January monthly newsletter, The Business Journal, is featured on the chamber website and will appear on local television stations. It is integrated as part of the 2007 membership drive.

Executive Director John Hernandez had the following statement. "$1.3 billion in grocery spending, $1.6 billion on health care, $812 million dining out, $470 million on auto sales... These are just some of the numbers that the Hispanic Market is producing locally. It just makes a lot of sense to be a member of the Central California Hispanic Chamber of Commerce and be seen as a supporter. Many think you must be Hispanic to join... You don't. We want everyone to be a part of our family. The chamber is at the center of this economic wheel and is a gateway to this market. Our events, newsletters and website are equipped to help any business reach this market. I would highly recommend becoming a member. That plaque on the wall speaks volumes and will appeal to this consumer. The CCHCC is rapidly approaching the 600 member milestone."
For more information call 559-495-4817 or visit us on the web at www.cchcc.net.